The Rising Demand for Plastic Surgery
- Zioon87 PR
- Jun 9
- 1 min read
Updated: Jun 16

Plastic surgeons have observed a surprising increase in the demand for aesthetic procedures in recent times. Dr. Freddy Sanabria, a renowned surgeon in South America, shared insights about this trend during an interview.
Dr. Sanabria explained that there are multiple factors behind this growing interest in plastic surgery. “According to the American Society for Aesthetic Plastic Surgery, data shows that during economic recessions, demand for aesthetic surgery tends to increase,” he noted.
One key reason for this surge is the increased self-awareness people experience due to frequent video interactions. Virtual meetings for work or social gatherings often mean seeing oneself on screen, which can highlight aspects individuals may want to improve.
Additionally, the flexibility of remote work allows many patients to recover from procedures while continuing their jobs from home, reducing the need to take extended sick leave.
Facial surgeries remain among the most popular choices, although procedures like liposuction, body contouring, and combined surgeries also continue to attract interest. Dr. Sanabria pointed out that weight gain has contributed to increased demand for liposuction.
While aesthetic surgery can be a wonderful way to boost confidence and well-being, Dr. Sanabria advises that it is not a medical necessity and should always be approached conservatively to minimize risks.
He also strongly cautioned against the “Brazilian Butt Lift” or fat transfer to the buttocks, describing it as the “most dangerous surgery in the world” due to its high risk.
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